In a bid to revolutionize the agricultural sector and bolster its contribution to the Gross Domestic Product (GDP), Bhutan is gearing up for a significant transformation. The third session of Meet-the-Press witnessed Prime Minister Tshering Tobgay unveiling ambitious plans to breathe new life into the agricultural landscape, with a particular focus on ventures like Wobthang Organic Wonders (WOW).
Embracing the mantra of progress, Prime Minister Tobgay emphatically declared, “The project (WOW) has not failed. I have visited the site, and I am excited to bring progress.” This sentiment underscores the government’s unwavering commitment to propelling initiatives like WOW towards success.
WOW, nestled in the picturesque locale of Tang, Bumthang, stands as a beacon of hope for the agricultural renaissance envisioned by the Bhutanese government. Spanning an impressive 35 acres, this pioneering project, initiated in 2020, represents one of the largest farming endeavors in the country.
Central to the revitalization strategy is an emphasis on modernizing farming techniques and enhancing marketing prowess. Prime Minister Tobgay elucidated, “Marketing strategy can bring improvement to the existing challenges.” To this end, the government, in collaboration with the Department of Agriculture Marketing and Cooperatives (DAMC), pledges unwavering support towards marketing niche Bhutanese products, thereby amplifying their reach and impact.
Furthermore, the WOW project is poised to harness the potential of high-value crops, with a specific focus on Mustang apples. Leveraging a scientific approach and modern technology, such as high-tech farming methods, holds the promise of significantly boosting apple production in Bhutan’s high-altitude regions.
Beyond WOW, the government’s vision extends to exploring the feasibility of agricultural ventures in various other locales, including Yangbari (Mongar), Samcholing (Trongsa), and Tashichhoeling (Samtse). These endeavors, earmarked for investment in the 13th Plan, underscore Bhutan’s holistic approach towards agricultural development.
A key facet of this agricultural renaissance is the empowerment of youth and senior citizens alike. The government envisages supporting youth co-operative farms, with dedicated groups receiving not only technological assistance but also initial stipend support. Moreover, senior citizens keen on fostering collaborative efforts through co-operative groups will receive government backing, fostering intergenerational synergy and knowledge exchange.
The journey towards agricultural prosperity is not without its share of challenges. Initial enthusiasm encountered hurdles ranging from market limitations to wildlife raids on crops. However, Prime Minister Tobgay reassured stakeholders of the government’s steadfast commitment to overcoming these obstacles through enhanced marketing investments and strategic interventions.
The genesis of the WOW project, spearheaded by the Director General of the International Centre for Integrated Mountain Development (ICIMOD), Pema Gyamtsho (PhD), in collaboration with retired agricultural officials and various stakeholders, exemplifies the spirit of collective endeavor driving Bhutan’s agricultural transformation. Supported by investments exceeding Nu 20 million and aided by organizations like the Food and Agriculture Organisation, WOW stands as a testament to Bhutan’s resolve to embrace innovation and sustainability in agriculture.
As Bhutan charts a course towards agricultural excellence, the stage is set for a paradigm shift in the sector’s trajectory. With unwavering determination and strategic foresight, the kingdom is poised to unlock the full potential of its agricultural landscape, heralding a new era of prosperity and sustainability.
