Football Boosts Local Businesses in Dagapela

In the picturesque town of Dagapela, nestled in the heart of Bhutan, football isn’t just a sport; it’s become a lifeline for local businesses. As the ongoing BOB Bhutan Premier League (BPL) sweeps through the region, it’s not just goals that are being scored, but also economic growth and vitality in this quaint town.

Traditionally, Dagapela’s hotels would close their doors as night fell, with sparse customers to sustain them. However, the recent influx of football teams from across districts to play at Dagapela’s artificial turf has turned the tide for local businesses. When Thimphu City FC and other teams descended upon Dagapela for BPL matches, all three hotels in the town found themselves bursting at the seams with visiting players and officials.

Nar Bdr. Bal, a local hotelier, expressed his delight at the sudden surge in business, stating, “Until today, the business wasn’t good, but today, as we hoped and expected, we are seeing more customers.” Similarly, Pampha Devi, another hotel owner, echoed this sentiment, highlighting how the tournament has been a boon for struggling businesses like hers.

But it’s not just the hotels that are benefiting. Local grocery shops, once struggling to stay afloat, are now experiencing a resurgence in foot traffic. Sangay Wangmo, a shopkeeper in the town, shared her joy at seeing her shop bustling with visitors, attributing the newfound activity to the BPL matches.

While Thimphu City FC may have bid farewell to Dagapela after their matches, the town’s prosperity isn’t short-lived. With seven more home matches scheduled for Daga United FC at the artificial football turf, local businesses can look forward to continued success and financial stability.

Football has always been more than just a game, and in Dagapela, it’s proving to be a catalyst for economic revitalization and community spirit. As the cheers echo from the stands, the sound of cash registers ringing in Dagapela’s businesses is a testament to the power of the beautiful game.

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