A newly constructed market shed at Suntalakha Chewog has begun transforming rural livelihoods and strengthening local trade since its inauguration on December 23, 2025. Strategically located along the busy Thimphu–Phuentsholing highway, the facility has emerged as an important outlet for farmers and vendors from Geling Gewog and neighbouring areas.
Farmers from Geling Gewog under Chukha Dzongkhag, as well as nearby Gewogs such as Phuentsholing, Metakha, Dungna and Lochena, are now able to sell their agricultural and livestock products through a more organised and accessible marketplace. The shed has improved market access for local producers, helping them reach both residents and travellers passing through the highway corridor.
Local leaders say the market was established with the aim of strengthening rural livelihoods, promoting local produce, and encouraging sustainable commercialisation. By providing a dedicated and sheltered space for sales, the facility has reduced post-harvest losses and improved the value farmers receive for their goods. It has also encouraged crop and livestock diversification, while increasing the availability and consumption of locally produced food.
The market’s location has proven to be a major advantage. Positioned along one of the country’s busiest highways, it offers a convenient stop for commuters and travellers seeking fresh, locally sourced produce. Designed with a modern and spacious layout, the shed provides an orderly environment that benefits both vendors and customers, while strengthening the link between rural producers and consumers.
According to officials, the project was supported by the Department of Tourism as part of efforts to improve roadside amenities and enhance the experience of travellers and tourists. The initiative aligns with national and local development priorities under the 13th Five Year Plan.
Farmers from Chongeykha Dophulakha Chewog under Phuentsholing Gewog are among the direct beneficiaries of the new facility. For years, Suntalakha has served as a reliable vegetable market for the community, with farmers travelling around 20 to 25 kilometres daily to sell their produce. The improved infrastructure, offering better space, shelter and convenience, is now encouraging farmers to increase production and engage more actively in commercial farming. Local leaders believe the new structure will enhance income opportunities and strengthen the agricultural value chain in the region.
For local vendors, the impact has been immediate and personal. Several shopkeepers from Geling Gewog report that the market shed has provided them with stable livelihoods and new sources of income. Some say they are now able to support their families without relying on credit for daily necessities, while others have been able to move away from low-paying jobs and focus on selling their own farm produce. Many vendors are also planning to expand their farms to meet growing demand for organic fruits and vegetables.
The market shed was constructed with a total budget of Nu 4.7 million, which included boundary walls and a parking area. The facility is jointly monitored by the Dzongkhag and Gewog administrations, along with the Tourism Council of Bhutan.
As farmers and vendors continue to benefit from improved access and infrastructure, the Suntalakha market shed is steadily becoming a model of how targeted investment in rural markets can support local economies, empower communities, and connect producers more closely with consumers.
