The usually quiet public ground in Monggar transformed into a bustling marketplace yesterday as a five-day regional trade fair opened to an eager crowd. For many residents, it is the first time such a large-scale commercial event has reached the district—bringing with it an array of products, new aromas, and a lively business atmosphere.
More than 40 merchants from India, primarily from Jaigaon, have set up stalls offering everything from household goods and garments to furniture, blankets, herbal products, and Indian cuisines. Many of these traders had recently participated in a similar fair in Bumthang, where strong sales encouraged them to continue their circuit through Bhutan.
“We had an overwhelming response in Bumthang,” said Sonu Gupta, an Indian trader carefully arranging stacks of winter wear. “We trade at the same rates we offer in Jaigaon, and people appreciate that. It’s a bit cold here, but the excitement makes up for it.”
For merchants like Mohmad Roshan, the fairs have proven consistently profitable. “I earned more than Rs 50,000 in Bumthang after expenses,” he said. “Customers here are cooperative and prefer good quality products. Monggar has beautiful views, and I’m confident this fair will do well, just like the ones in Thimphu, Paro, and Wangdue.”
Another trader, Sadam Hussain, echoed this confidence. Having taken part in almost all major trade fairs held in Bhutan this year, he described the experience as “always worthwhile,” with steady sales across different regions including Gelephu and Paro.
Shoppers were quick to take advantage of the fair’s offerings even before all stalls were fully in place. Residents browsing the displays said the affordability and variety were unmatched by local markets.
“For a pot set with more than a dozen pieces, I paid only Nu 3,000,” said Domang Tshering, comparing it to the nearly Nu 1,000 typically charged for a single pot in local shops. He added that such fairs would particularly benefit remote communities if held during festivals or other gatherings.
For many, the convenience of having diverse goods brought directly to Monggar was reason enough to celebrate. “We don’t have many options here,” said Tshering Yangzom. “Events like this bring everything to our doorstep.”
Another shopper, Jigme Choden, praised the variety. “Prices are reasonable and there are so many options. We’re able to buy items that we simply can’t find in our local market.”
Organised by a private firm, the fair is expected to boost local business activity while offering residents a rare chance to explore a wide selection of goods under one roof. As the fair continues over the next four days, both traders and townspeople are hopeful that the lively start is a sign of continued success.
