The majestic northern highlands of Bhutan are preparing to welcome visitors from around the world for the 11th Jomolhari Mountain Festival, taking place on October 14–15. Set against the breathtaking backdrop of Mount Jomolhari, the two-day event will celebrate Bhutan’s rich highland culture, vibrant traditions, and enduring harmony with nature.
At the heart of the festival lies a strong conservation message — the protection of the elusive snow leopard, a symbol of ecological balance in the fragile Himalayan ecosystem. Organizers say the event seeks to raise awareness of the species’ importance as an indicator of environmental health and to inspire greater responsibility toward sustainable living.
The festival will feature a range of activities showcasing the life and heritage of Bhutan’s highland communities. Visitors can enjoy traditional songs and dances, horse and yak races, and local cuisine prepared with regional ingredients. Guided treks through the surrounding valleys will offer participants the opportunity to experience Bhutan’s pristine wilderness firsthand.
Beyond entertainment, the Jomolhari Mountain Festival serves as a platform for connecting local residents, conservationists, and international visitors in a shared commitment to protecting nature while supporting sustainable tourism. With increasing interest from travelers seeking authentic and responsible experiences, organizers expect a rise in international attendance this year — a welcome boost for the local economy and community pride.
The festival is jointly organized by the Soe Gewog Administration and the Thimphu Dzongkhag Administration, with support from conservation partners and tourism authorities. As Bhutan continues to champion its vision of “high value, low impact” tourism, the Jomolhari Mountain Festival stands as a shining example of how cultural celebration and environmental stewardship can go hand in hand.
