Samdrup Jongkhar, the southeastern gateway to Bhutan, is the primary entry point for visitors arriving from India. With the recent unveiling of the “SAMJONG” tourism brand in January 2025, the dzongkhag is poised to become a key destination for travelers seeking authentic cultural experiences, eco-tourism adventures, and sustainable travel opportunities.
The dzongkhag is not only the main entry point to visitors exploring eastern Bhutan, but Samdrup Jongkhar is also a Gateway to Eastern Bhutan, bustling as a commercial hub with a treasure trove of natural beauty, cultural heritage, and community-driven tourism initiatives.
Here’s a closer look at the major tourist attractions and the exciting developments underway in this border town.
Samdrup Jongkhar Town
The town’s streets are lined with buildings in typical Bhutanese architecture. For travelers, Samdrup Jongkhar offers a fascinating contrast to Bhutan’s highland landscapes. It’s the perfect starting or ending point for journeys between Bhutan and India, with lively markets, restaurants serving delicious ema datshi (chili cheese), and a friendly, laid-back atmosphere.
Whether exploring its hidden monasteries or simply soaking in the town’s unique blend of cultures, Samdrup Jongkhar is a refreshing stop on any Bhutanese adventure.
Integrated Borvilla Park
One of the flagship projects under the SAMJONG brand, the Integrated Borvilla Park is set to become a major attraction for nature lovers and families. The park will offer a blend of recreational activities, scenic viewpoints, and eco-friendly facilities, making it an ideal spot for picnics, leisurely walks, and birdwatching.
Its development underscores the dzongkhag’s commitment to creating sustainable tourism infrastructure that enhances the visitor experience while protecting the natural environment.
Tsho Duen Eco-tourism Site
Tsho Duen, a pristine eco-tourism site, is being developed to showcase the region’s rich biodiversity and cultural heritage. Visitors can explore lush forests, serene lakes, and traditional Bhutanese villages while participating in activities such as hiking, birdwatching, and cultural immersion programs.
This project aligns with the dzongkhag’s goal of promoting community-centered tourism, ensuring that local residents benefit directly from tourism activities.
Kalyoen Yongba Hiking Trail
For adventure enthusiasts, the Kalyoen Yongba Hiking Trail offers an exhilarating journey through Samdrup Jongkhar’s stunning landscapes. The trail takes hikers through dense forests, rolling hills, and picturesque valleys, providing opportunities to spot rare bird species and other wildlife.
The development of this trail is part of the dzongkhag’s efforts to diversify its tourism offerings and attract outdoor enthusiasts.
Zangto Pelri Lhakhang
A spiritual landmark in Samdrup Jongkhar, the Zangto Pelri Lhakhang is a must-visit for those interested in Bhutan’s religious heritage. Dedicated to Guru Rinpoche, the temple features intricate murals, statues, and prayer flags, creating a serene atmosphere for meditation and reflection.
The temple is also a hub for local religious activities, offering visitors a chance to witness Bhutanese spiritual practices firsthand.
Birdwatching and Wildlife Exploration
Samdrup Jongkhar’s rich biodiversity makes it a paradise for birdwatchers and wildlife enthusiasts. The dzongkhag is home to a variety of bird species, including rare and migratory birds, making it a prime destination for birdwatching.
Additionally, the town serves as a gateway to the Royal Manas National Park, one of Bhutan’s most biodiverse regions, where visitors can spot elephants, tigers, and golden langurs in their natural habitat.
Homestays and Community Tourism
The dzongkhag is promoting homestays and community-based tourism to provide visitors with an authentic Bhutanese experience. Staying with local families allows travelers to immerse themselves in Bhutanese culture, traditions, and cuisine while directly supporting local livelihoods.
Efforts are also underway to certify local accommodations and expand options like eco-lodges and campsites to cater to diverse visitor preferences.
Cultural Festivals and Local Markets
Samdrup Jongkhar’s annual tshechu or festival of mask dance is a highlight for visitors. These festivals feature traditional mask dances, music, and religious ceremonies, offering a glimpse into Bhutan’s rich cultural heritage.
