Bhutan Agro Industries Limited has taken a significant step toward modernising its product line by replacing traditional tinplate cans with aluminium packaging for its fruit juice products. The move is aimed at improving product quality, aligning with international packaging standards and strengthening the company’s presence in overseas markets.
According to the company, aluminium cans offer several advantages over tinplate. They are lighter, more durable and cool faster, making transportation easier and more cost-effective. The reduced weight also helps lower fuel consumption during transport, contributing to lower carbon emissions.
The new packaging has been designed with consumers in mind. It is lightweight, easy to open and more convenient to handle, while also helping to preserve the freshness and flavour of the beverages. Company officials say the switch enhances both the visual appeal and overall quality of the product.
Chief Executive Officer Sherab Namgay described the change as a milestone for the company. He said the aluminium cans bring Bhutan Agro’s products up to global standards in terms of quality, design and presentation, marking an important step in the company’s growth.
Beyond practicality and aesthetics, the environmental benefits were a key factor behind the decision. Aluminium can be recycled repeatedly without losing quality, making it a more sustainable packaging option with minimal environmental impact.
With the new packaging in place, Bhutan Agro Industries Limited is expanding its export footprint. The company continues to supply its products to Bangladesh and India, including markets such as Siliguri and Guwahati, and has recently entered the Bodhgaya market. Next week, it will ship its first consignment to Australia, valued at nearly Nu 1 million, and plans are also underway to enter the Thailand market.
The CEO said exporting beverages with fewer chemicals, preservatives and lower sugar content allows the company to highlight Bhutan’s natural and healthy image abroad, helping to promote Brand Bhutan and raise the country’s profile internationally.
He added that while the packaging has changed, the product itself remains the same. The juices continue to be made from fruits sourced from local farmers and are processed at the company’s globally recognised, food-safety-certified plant in Lingmethang, Monggar.
Company officials believe the shift to aluminium cans positions Bhutan Agro Industries Limited for stronger growth, greater market access and a more sustainable future in the competitive global beverage industry.
