Bhutan reaffirmed its growing role in the global sustainability conversation this week as the second Bhutan International ESG Alliance Forum convened at the Royal University of Bhutan. The two-day gathering placed sustainable finance and responsible business practices at the center of discussion, framed through Bhutan’s distinctive development philosophy of Gross National Happiness (GNH).
The forum drew together policymakers, academics, business leaders, and international partners, creating a platform for cross-border dialogue on how environmental, social, and governance (ESG) principles can be integrated into national and corporate decision-making. Around 100 participants from Bhutan and overseas attended the event, reflecting growing international interest in Bhutan’s approach to sustainability.
Jointly hosted by Bhutan Peaceful Tours and Treks and the Korea–Bhutan Friendship Association, the forum emphasized the natural alignment between ESG frameworks and Bhutan’s long-standing commitment to holistic well-being. Speaking at the event, Kim Min-kyung of the Korea–Bhutan Friendship Association noted that ESG principles resonate strongly with GNH, as both prioritize long-term value, social responsibility, and environmental stewardship over short-term gains.
Bhutan’s Finance Minister, Lekey Dorji, underscored that ESG is not a new or external concept for the country, but one deeply rooted in its national vision. He pointed to the ambitious Gelephu Mindfulness City as an example of how Bhutan is seeking to translate these values into future-oriented development that balances economic growth with sustainability and well-being.
The first day of the forum featured a donation ceremony in support of SELWA, alongside discussions on climate change, carbon neutrality, and Bhutan’s environmental policies. Participants examined how the country’s carbon-negative status and conservation efforts could offer lessons for other nations navigating the challenges of climate action.
On the second day, attention turns to the private sector, with sessions focusing on how corporations and the tourism industry can respond to carbon neutrality goals. Topics include sustainable tourism models and ESG-based business strategies, highlighting the role of industry in advancing Bhutan’s sustainability agenda.
As the forum continues, it reinforces Bhutan’s message to the world: that economic progress, environmental protection, and human well-being need not be competing priorities, but can be pursued together through thoughtful, values-driven development.
