In a landmark stride toward economic inclusion, the Bhutan Foundation, in partnership with the Disabled People’s Organisation of Bhutan (DPOB), unveiled Dra=Nyam, the country’s first retail outlet dedicated entirely to products crafted by persons with disabilities (PwDs). The opening on December 3 aligned with the International Day of Persons with Disabilities, underscoring the nation’s commitment to equity and representation.
The new outlet aims to provide a stable, dignified market space for artisans with disabilities, many of whom have struggled to access commercial platforms. For entrepreneur and craftswoman Leki Lhadon, the store represents more than a sales venue—it is a validation of talent and a pathway to self-reliance. “This space gives us visibility and a real chance to compete in the market,” she said, reflecting on the significance of the initiative for countless PwDs across the country.
DPOB announced plans to support artisans beyond shelf space, committing to branding, storytelling, and market linkage efforts to elevate the profile of PwD-made goods. According to the organisation, empowering producers through professional presentation and business mentorship will be key to boosting income and sustaining livelihoods.
The launch formed part of a broader week of advocacy and dialogue. The National Disability Conference, held concurrently, brought together policymakers, service providers, and activists to examine the state of disability inclusion in Bhutan. While attendees acknowledged notable advancements in policy support and rehabilitation services, the gathering also highlighted continuing barriers—from infrastructure and employment access to the need for stronger enforcement of disability rights.
Panels and breakout discussions were accompanied by artistic performances and a showcase of assistive technologies alongside PwD-created products. The vibrant exhibits illustrated not only creativity and innovation, but also the growing recognition of PwDs as contributors to Bhutan’s cultural and economic fabric.
With the doors of Dra=Nyam now open, advocates hope the model will inspire similar initiatives nationwide. The outlet, they say, is more than a shop—it is a statement of belonging and a step toward a society where every Bhutanese, regardless of ability, can participate fully in national life.
