To preserve traditional craft culture and bolster the livelihoods of local artisans, a brand-new craft outlet in Kheri-Pam was inaugurated today. The facility, designed to serve as a central hub for local artisans from even the most remote areas, is already being hailed as a transformative development for the region’s creative community.
The outlet features nine fully equipped units, a public stand, and even a dedicated toilet facility, ensuring a welcoming and convenient space for both vendors and visitors. Strategically located at a tri-junction, the outlet benefits from high visibility, attracting travelers en route to India, Thimphu, and the eastern parts of the region, thereby offering artisans a significant boost in market access.
The inauguration ceremony was graced by several dignitaries, including the Indian Ambassador to Bhutan, Sudhakar Dalela, alongside the Opposition Leader and district officials. Their presence underscored the importance of this initiative, which was meticulously constructed to resolve longstanding marketing challenges faced by local craftsmen.
Artisan Wangyeltshen expressed his optimism about the new venture, noting, “In the past, we used to wait for customers to place orders and then only sell our products. But now, with the outlet opening, it will be convenient for us to bring our products here to sell. I think such a platform will encourage our artisan community.” His comments resonated with many in attendance, reflecting a collective hope that the outlet will usher in a new era of sustainable commerce for local crafts.
Local businessman Tshering Darjay also shared his enthusiasm about the strategic placement of the outlet. “When we do business, we really need a good place to sell our products. This crafts outlet is located in a tri-junction, where people traveling toward India, Thimphu, and to the east will stop by, making it a good spot to sell our products. I personally feel, this will change marketing for the good,” he remarked.
The project, valued at approximately Nu 4.2 million, received financial backing from the Government of India through its Economic Stimulus Programme. The funding was managed by the Department of Media, Creative Industry and Intellectual Property in close collaboration with the Trashigang District Administration. Construction began in December last year and was completed by June, with the district administration planning to collect a minimal rent to ensure the facility’s sustainable maintenance.
This inaugural outlet stands as the sole craft outlet in the eastern region and marks a significant milestone in efforts to promote and preserve traditional craft heritage. Local officials are optimistic that this initiative will serve as a model for future projects aimed at enhancing the market presence of indigenous artisans across the region.
