Bhutan is taking a significant step towards bringing its spiritual traditions to a global audience with the international expansion of Yoeja, a digital prayer platform launched by His Majesty King Jigme Khesar Namgyel Wangchuck. The initiative combines centuries-old Buddhist practices with modern technology, allowing devotees worldwide to participate in collective prayers through a digital interface.
The platform has already witnessed an overwhelming response within Bhutan. Within days of its launch, more than 150,000 users registered on Yoeja, collectively recording over 214 million recitations of the sacred Buddhist mantra Om Mani Padme Hum. The remarkable participation reflects the country’s deep-rooted spiritual culture and growing willingness to embrace digital innovation.
Yoeja’s international expansion coincides with the historic raising of 108 Jangchub Chortens in Gelephu Mindfulness City, an ambitious development initiative that seeks to integrate economic progress, environmental sustainability and spiritual well-being.
The platform enables individuals to digitally record their prayers, creating a shared spiritual experience that transcends geographical boundaries. Devotees attending religious ceremonies in Gelephu, alongside participants elsewhere in the world, can contribute to a collective count of prayers.
Importantly, the initiative has been designed to accommodate varying levels of digital accessibility. Individuals without smartphones can continue using traditional prayer beads, while arrangements are being developed to collect their prayer records separately. Users experiencing internet disruptions can also continue chanting, with their prayers recorded once connectivity is restored.
Registration has been simplified, allowing participants to sign up using mobile numbers without requiring email addresses. This approach is expected to encourage broader participation, particularly among elderly devotees and individuals unfamiliar with digital platforms.
Gelephu Mindfulness City Governor Dasho Dr Lotay Tshering highlighted the platform’s long-term spiritual significance, envisioning prayer counts reaching billions over successive generations. He also recalled the historic moment when the King recorded the first prayer on Yoeja at Simtokha.
Beyond its immediate religious purpose, Yoeja represents an innovative approach to preserving Bhutan’s cultural identity in an increasingly interconnected world. By making traditional spiritual practices accessible through technology, the initiative offers a model for connecting younger generations with their religious heritage.
As Yoeja opens to international participants, it could strengthen Bhutan’s cultural and spiritual connections with communities worldwide.
The initiative also reflects the broader philosophy underpinning Gelephu Mindfulness City: that technological advancement and economic modernisation need not come at the expense of spiritual values.
Through Yoeja, Bhutan is demonstrating how digital tools can support collective devotion while preserving the essence of ancient Buddhist traditions.