As artificial intelligence continues to reshape the global information landscape, media leaders, policymakers, and technology experts gathered at the Bhutan Media Forum 2026 to confront the opportunities and risks posed by rapid digital transformation.
The forum placed a strong spotlight on the evolving role of journalism in an era increasingly influenced by automation, algorithms, and social media. Participants underscored that while technology offers powerful tools for storytelling and dissemination, the core responsibility of the media remains unchanged: to provide accurate, credible, and trustworthy information to the public.
A central theme of the discussions was the ethical use of artificial intelligence in news production and distribution. Experts warned that without clear guidelines, AI could amplify misinformation and erode public trust. Concerns were also raised about the growing influence of social media personalities, whose reach often rivals or exceeds that of traditional news outlets, yet operates with fewer accountability standards.
Prime Minister Tshering Tobgay, addressing the forum, reaffirmed the critical role of the media in a democratic society. He emphasized the government’s commitment to supporting a resilient and independent press, particularly as it navigates the challenges brought about by technological disruption.
Despite the optimism surrounding innovation, participants acknowledged significant structural hurdles. Bhutan’s existing legal framework was described as insufficient to deal with emerging AI-related concerns, especially in tackling misinformation and disinformation. Calls were made for timely legislative reforms to ensure that regulation keeps pace with technological advancements.
The forum also highlighted ongoing struggles within Bhutan’s media sector. Declining revenues, limited access to information, and intensifying competition from digital platforms were identified as key challenges threatening the sustainability of traditional journalism.
In response to these concerns, the GovTech Agency announced that it is currently reviewing the Information, Communications and Media (ICM) Act. The review aims to introduce measures that can better address the spread of false information in the digital age, particularly content generated or amplified by artificial intelligence.
As the forum concluded, there was a shared understanding that the future of media in Bhutan will depend on its ability to innovate without compromising its foundational values. Striking this balance, participants agreed, will be essential to maintaining public trust in an increasingly complex information ecosystem.
