In a vibrant celebration of nature and culture, Their Majesties King Jigme Khesar Namgyel Wangchuck and Queen Jetsun Pema, accompanied by their children, officially opened the second edition of the Rhododendron Festival at Sheytemi in Merak on April 3.
The week-long event, running until April 9, transforms the high-altitude landscapes of eastern Bhutan into a living tapestry of colour as rhododendrons burst into bloom across the alpine slopes. Located at approximately 2,900 metres above sea level, Sheytemi provides a stunning backdrop for the festivities, drawing thousands of visitors eager to witness one of the kingdom’s most enchanting seasonal spectacles.
Bhutan is home to around 46 species of rhododendrons, with a remarkable concentration — as many as 41 — found in the Merak and Sakteng region within the Sakteng Wildlife Sanctuary, often referred to as a “paradise of rhododendrons.” The festival shines a spotlight on this extraordinary biodiversity while honouring the unique highland heritage of the Brokpa community, whose traditional way of life is deeply intertwined with these rugged mountains and their floral treasures.
Festivities kicked off with traditional performances that brought to life the rich cultural traditions of the area, alongside highland games that showcased the strength and agility of local participants. Visitors could explore displays of local products, including the distinctive rhododendron wine, along with handicrafts and other items that highlight the region’s artisanal skills and sustainable practices. Nature walks through rhododendron gardens offered immersive experiences amid the blooming flowers, blending eco-tourism with opportunities to learn about the sanctuary’s unique flora and fauna.
Organised with support from relevant government bodies, the event aims to promote responsible tourism, preserve Brokpa traditions, and raise awareness about conservation in one of Bhutan’s most pristine protected areas. The presence of the royal family underscored the national importance of safeguarding both the country’s natural wonders and its living cultural heritage.
For residents of Merak and Sakteng, as well as visitors from across Bhutan and beyond, the Rhododendron Festival serves as a joyful reminder of the harmonious relationship between people and nature in the highlands. As the blooms fade and the festival draws to a close, its message of biodiversity conservation and cultural pride is expected to linger, encouraging continued efforts to protect this special corner of the kingdom for future generations.
