In a remarkable stride towards sporting excellence and economic vitality, Bhutan has emerged as a vibrant host for international sports tournaments throughout 2024. Between January and October, the Himalayan kingdom successfully organized nine major events spanning football, judo, archery, basketball, and more, delivering substantial benefits to both its economy and athletes.
At the heart of these achievements is the Bhutan Football Federation (BFF), which spearheaded five high-profile competitions. These included the SAFF U-17 Men’s Championship, two FIFA international friendly matches, the AFC Women’s Champions League, and the AFC Challenge League. “Hosting these tournaments requires a significant investment, with each event costing between USD 300,000 and USD 600,000,” explained Phuntsho Wangdi, BFF’s Media and Marketing Director. “In 2024 alone, we injected approximately USD 1.2 million into the local economy through these activities.”
The financial infusion extended beyond the football pitch. International teams and spectators flocked to Bhutan, boosting demand for accommodation, transportation, dining, and retail services. Karma Jigme, President of Paro FC, highlighted the ripple effect: “Local businesses, especially in hospitality and tourism, experience a surge in revenue. Additionally, these events create jobs in event management, tourism, and hospitality, offering valuable experience to our workforce.”
The global spotlight also shone brightly on Bhutan, enhancing its visibility on the international stage. Jigme noted, “When players, coaches, and fans share their experiences on social media, they showcase Bhutan’s unique culture and stunning landscapes to millions worldwide. This exposure not only elevates our nation’s profile but also positions Bhutan as a burgeoning destination for sports tourism with immense potential for sustainable growth.”
Beyond economic gains, the tournaments have been instrumental in nurturing Bhutanese talent. Karma L. Dorji, President of the Bhutan Judo Association, emphasized the developmental benefits: “Competing against top regional athletes allows our sportspeople to refine their skills and prepare for higher-level competitions. Lower-level tournaments, though less glamorous, are crucial for nurturing talent and providing essential competitive experience.”
Dorji added, “By hosting these events domestically, we reduce the financial burden of sending athletes abroad, enabling more Bhutanese competitors to gain international exposure without incurring prohibitive costs.” Athletes have echoed these sentiments, appreciating the opportunities to learn from their peers and showcase their abilities before a home crowd.
However, Bhutan’s burgeoning sports scene faces significant infrastructure challenges. Currently, facilities such as Changlimithang Stadium, Gelephu Cricket Ground, Babena Swimming Pool, and the Olakha Dojo Hall are among the few venues capable of hosting regional tournaments. “To truly establish ourselves as a key player in South Asian sports,” an athlete commented, “we must invest in expanding our sports infrastructure, enhance training programs, and secure funding for larger events.”
Despite these hurdles, optimism remains high. With nearly 1.8 billion people in the South Asian region, Bhutan has the potential to become a central hub for sports. “With the right support, Bhutan could foster talents that compete internationally and attract future investments, sponsorships, and partnerships,” Jigme stated. This, in turn, would enhance the nation’s football infrastructure and cultivate a strong sense of pride and community among Bhutanese people.
As Bhutan continues to host international sports tournaments, the dual benefits of economic stimulation and athlete development set the stage for a promising future. With sustained investment and strategic planning, Bhutan is well on its way to becoming a prominent name in the global sports arena, inspiring the next generation of athletes and entrepreneurs alike.
