Zhemgang Dzongkhag, celebrated for its stunning biodiversity, is gearing up to cement its status as the nation’s ecotourism capital. The local administration is intensifying efforts to bolster infrastructure and enhance visitor amenities, aiming to attract a surge of tourists and fully realize the region’s ecotourism potential.
In recent years, Zhemgang has introduced a range of high-end, community-driven ecotourism projects. These include charming roadside cafés in Wangdigang and Tingtibi, the sophisticated Berti White-bellied Heron Eco-Lodge, meticulously designed birding trails, and the revitalization of the picturesque twin waterfalls along the Tingtibi-Panbang highway. These initiatives are part of a broader strategy to showcase Zhemgang’s natural and cultural treasures.
Despite modest tourist numbers—332 visitors in 2018 and 346 in 2019—the dzongkhag has set ambitious targets to welcome 10,000 tourists by 2029 and double that figure by 2034. Achieving these milestones hinges on developing top-tier tourism infrastructure and offering unique ecotourism experiences that benefit both local communities and the environment.
Dzongda Kesang Jigme emphasized the administration’s commitment to overcoming infrastructure hurdles. “We are just beginning to enhance Zhemgang’s visibility. In the long run, this will attract potential investors to develop tourism-related services,” he stated. A dedicated tourism website has been launched to provide comprehensive information for prospective visitors, further boosting the region’s accessibility.
Planned developments include improved road access and expanded accommodation options to cater to a diverse array of tourists, including domestic, regional, and international visitors. The tourism strategy highlights Zhemgang’s unique attractions, such as its majestic waterfalls, thrilling rafting opportunities, fly-fishing spots, and a variety of lodging options ranging from homestays and eco-lodges to open campsites.
Located near Gelephu, Zhemgang is strategically positioned to serve as a weekend retreat for the Gelephu Mindfulness City (GMC). “Zhemgang is the northern gateway to GMC for central and eastern Bhutan. Road improvements, particularly the highway widening between Gelephu and Trongsa, will resolve current connectivity issues,” said Kesang Jigme.
While the dzongkhag currently lacks government-certified hotels, the Berti Eco-Lodge offers high-end cabins alongside tent and open camping options, providing flexible accommodation for eco-conscious travelers. The ecotourism initiative, launched in 2009, aims to alleviate poverty, increase local incomes, and create jobs. However, challenges such as Zhemgang’s remote location, limited access points, and underdeveloped infrastructure have previously hindered its growth.
The rise in pilgrimage tourism has been a significant boon for local homestay businesses. Sacred sites like Buli Moenmo Lake, Dungkar Nye, and Duenmang Tshachu hot springs have transformed once-quiet villages into vibrant centers for homestays. Buli, for instance, now hosts 14 homestays, although only a few are officially certified by the Department of Tourism. These accommodations primarily serve pilgrims visiting on weekends, holidays, and during winter, boosting incomes for local families and businesses.
Tshering Youden, 61, has expanded her homestay in Buli to accommodate up to 20 guests across six rooms, generating over Nu 100,000 annually for her family. Homestay services are also extending to more remote villages like Khomshar and Berti, diversifying tourist accommodation and creating new revenue streams for these communities. Phurba Lhamo from Bardo’s Phulabi Tshogpa runs the only homestay in her gewog, highlighting the potential for reliable, long-term income despite the area’s remoteness.
Zhemgang’s natural allure is undeniable, boasting a 94.7 percent forest cover and hosting 357 bird species, including the critically endangered White-bellied Heron. Sacred sites and natural wonders such as the twin waterfalls and Duenmang Tshachu hot spring add to its charm. The village of Buli, rich in legends and history, has become a key pilgrimage destination, featuring attractions like Buli Tsho and Peling Lhakhang. Enhanced facilities at Dungkar Nye, including a community hall and visitor center, have also attracted more visitors.
Trong Heritage Village, recognized as a heritage site in 2014, offers a glimpse into Bhutan’s cultural heritage, while Panbang caters to adventure enthusiasts with its rafting experiences and pristine ecosystems. Additionally, seven improved birding trails provide avid birdwatchers ample opportunities to explore the region’s rich avian diversity.
Dzongrab Tika Ram Gurung revealed plans to develop further facilities aimed at accommodating tourists for extended stays of up to two weeks. “We are focusing on ecotourism, as Zhemgang has numerous attractions, including the nearby Korphu Nye. Ecotourism holds immense potential,” he affirmed.
Trong Mangmi Dorji Wangchuk highlighted the economic benefits brought by events like the Bhutan Bird Festival. “Previously, there were no hotels, but now Berti boasts a tourist-standard eco-lodge, and homestay services are expanding,” he noted. “Improved road connectivity could transform Zhemgang into a major tourism hotspot.”
As Zhemgang continues to enhance its infrastructure and promote its unique ecotourism offerings, the dzongkhag is on a promising path to becoming Bhutan’s premier destination for nature lovers and adventure seekers alike.
