Bhutan is shifting its image from a scenic tourist destination to a burgeoning hub for investment, following a targeted roadshow that attracted nearly 200 Indian investors in key metropolitan centers across India.
In a strategic move led by the Department of Industry (DoI) under the Ministry of Industry, Commerce, and Employment (MoICE), Bhutan showcased its potential across four pivotal sectors: tourism and wellness, agro-based production, forest-based industries, and IT/IT-enabled services. Organized in collaboration with the Bhutanese Embassy in India and the Confederation of Indian Industry (CII), the event marked a departure from previous government-led initiatives by focusing on meaningful, project-specific engagements.
During the three-city tour—comprising New Delhi, Mumbai, and Bangalore—a total of 191 investors attended networking sessions and business-to-business meetings. Approximately 40 investment projects from both private entities and state-owned enterprises were presented, offering a diverse portfolio of opportunities to interested parties.
Sherab Namgay of Bhutan Board Product Limited noted that the roadshow was pivotal in bridging connections with major Indian e-commerce platforms, significantly expanding his company’s market outreach. “Even after returning home, the momentum continues. We are receiving ongoing inquiries from potential investors interested in opportunities within Bhutan’s wood industry,” Namgay said.
Another participant, Seldon, emphasized the crucial role of government support in drawing investor interest. “Individual efforts might not have had the same impact. The roadshow brought strong interest from Indian investors, and we have maintained consistent contact. Although financial decisions take time, the event was well-coordinated, and we are optimistic about the outcomes,” she remarked.
Bhutanese officials also used the platform to familiarize investors with the nation’s business environment and attractive policy incentives. Following detailed presentations, a series of B2B meetings allowed for direct dialogue between Bhutanese companies and their Indian counterparts.
Officials acknowledged, however, that investment is a gradual process. “Foreign investments require due diligence, thorough market evaluation, and internal approvals. It may take one or two years before we see concrete results,” a DoI official explained.
The initiative is seen as a crucial step in rebranding Bhutan as an investment destination. Many Indian investors, particularly those from Mumbai and Bangalore, were introduced to previously unrecognized prospects in Bhutan’s dynamic sectors. In a nation renowned for its pristine landscapes and tourism appeal, this roadshow marks a concerted effort to diversify its economic portfolio.
Leading the delegation was MoICE Minister Namgay Dorji, who, along with representatives from the Economic Development Board, private sector, state-owned enterprises, Druk Holding & Investments, and Gelephu Mindfulness City, highlighted Bhutan’s readiness to engage with global investors. As Bhutan continues to cultivate sustained relationships with its investment partners, the roadshow stands as a testament to its evolving economic narrative.
